Net Promoter Score (NPS)
What is NPS?
Net Promoter Score is a widely used metric for measuring satisfaction and loyalty. Respondents answer a single question:
How likely are you to recommend this session to a friend or colleague?
Answers are given on a scale of 0 to 10, where 0 means "Not at all likely" and 10 means "Extremely likely." Respondents fall into one of three groups based on their score:
| Group | Score Range | Description |
|---|---|---|
| Detractors | 0 – 6 | Unlikely to recommend; may actively discourage others. |
| Passives | 7 – 8 | Satisfied but not enthusiastic; unlikely to actively promote. |
| Promoters | 9 – 10 | Enthusiastic and likely to recommend to others. |
The NPS is calculated as:
NPS = % Promoters − % Detractors
This produces a score between -100 and +100. A positive score means more promoters than detractors. Scores of 50 or above are generally considered excellent.
Why NPS Matters for Presenters and Organizations
For speakers and the organizations that support them, NPS provides a concrete, comparable signal of how sessions are landing with audiences. Unlike generic event feedback forms, a session-level NPS score lets you:
- Identify your strongest content. High-scoring sessions reveal which topics resonate most with a given audience, making it easier to decide what to submit in the future.
- Track improvement over time. By comparing scores across events, speakers can see whether changes to their delivery, content, or framing are having a positive effect.
- Prioritize events worth returning to. Consistently low scores at a particular event may indicate a poor audience fit, even if the session itself is strong elsewhere.
- Make the case internally. Organizations sponsoring travel and appearances benefit from quantified results rather than anecdotal feedback when evaluating ROI.
How NPS Works in CFP Manager
CFP Manager collects NPS feedback through a public, shareable survey that is automatically generated for every accepted session submission.
Survey Access
When a CFP submission is marked as Accepted on an event, CFP Manager generates a unique survey link for that specific combination of event, speaker, and session. The link is public — no account is required to respond — making it easy to distribute to an audience at the end of a talk.
Surveys are accessible until 14 days after the event end date, after which they expire and no longer accept responses.
To prevent duplicate responses from the same browser, a soft block is applied using local storage. This does not prevent responses from different devices or browsers.
Sharing the Survey
From the CFP Submissions table on an event's detail page, each accepted submission has an action menu with the following options:
| Action | Description |
|---|---|
| Copy survey link | Copies the survey URL to your clipboard for sharing via email, slide deck, or chat. |
| Download QR Code | Downloads a QR code image that links directly to the survey. Ideal for displaying on a final slide during a presentation. |
Collecting Responses
When a respondent opens the survey link, they see:
- The event name, session title, and speaker name for context.
- A 0–10 score selector, color-coded red (0–6), yellow (7–8), and green (9–10).
- An optional comment field for freeform feedback (up to 2000 characters).
Viewing Results
NPS scores are surfaced in two places within the application:
Event detail page — The CFP Submissions table includes an NPS column showing the calculated score and response count for each accepted session. The badge is color-coded: green for scores of 50 or above, yellow for 0–49, and red for negative scores.
Dashboard — The "Recent Session NPS Scores" card shows the five most recently held accepted sessions across all your organizations that have received at least one survey response, giving you a quick at-a-glance view of recent performance.
Exporting Results
To export the full set of responses for a session, open the action menu for that submission on the event detail page and select Download survey results. This downloads a CSV file containing every individual response with its score, comment, and submission timestamp.